In the heart of downtown New Glarus, a small storefront filled with the smell of leather and the hum of sewing machines is quietly keeping the tradition of American craftsmanship alive. A Well Worn Story, located at 538 1st St., blends handmade production with retail in a way that feels both modern and rooted in small-town values.

Owned by Tim and Morgann Boettner, the business focuses on handcrafted leather and canvas goods designed to last a lifetime, offering customers a chance to see products being made just steps from the sales floor.