It’s April 1st, which means newspapers, websites, radio stations and assorted smart alecks everywhere are once again tempted to get a little too clever for their own good. We briefly considered joining the April Fool's Day tradition. For a moment, we kicked around the idea of announcing something wildly implausible yet just believable enough to cause a small amount of unnecessary local confusion. Then cooler heads prevailed.
So no, there is no plan to pave the Sugar River Trail and add a passing lane. Nor is there is any decision to relocate the Chalet of the Golden Fleece downtown and rename it the Chalet of the Bronze Cardigan. And no, the New Glarus Brewing Company will not announce that Spotted Cow will be sold in 7-ounce glass shorties called "mini moos." No, you won't read anything like that from us. In an age when real life already does a pretty good impression of satire, we figured the best course was to leave the prankery to others and simply offer you the far less dangerous novelty of straightforward local news.
What We’re Working On
We have important news involving The Bank of New Glarus, and will share more about that on Thursday.
New Glarus High School baseball season is here, and we’ll have a preview of the team, the players to watch, and what lies ahead for them this spring.
With the April 7 spring election quickly approaching, we will have complete local coverage to help you keep track of the races, the issues, and the results that matter.
Have you ever wondered why jake brakes seem to rattle through New Glarus after dark? We’re taking a closer look at the noise, why it happens, and what can be done about it.
Spring is arriving in earnest, and we’re putting together a list of 15 things to do in New Glarus this season.
We’ll also look back fondly on Butch Strickler and Butch’s Bologna Bash, a spring ritual remembered both in New Glarus and around the University of Wisconsin.
For gardeners, we’re working on tool shed essentials, a practical guide to the trusty basics worth having on hand for the season ahead.
We’re also preparing a guide to spring birding, walking, and outdoor spots around New Glarus for those eager to get outside and enjoy the change in season.
There are also some big things kicking in the New Glarus business scene, and we will be sharing those details soon.
And for readers who enjoy local history, we’ll revisit a gruesome 1865 attack in New Glarus that once put our village in headlines across the Midwest.
Photo of the Week
What You May Have Missed
Todd Klassy
Todd Klassy
Todd Klassy
Todd Klassy
Stephen Eliasson
Something We Noticed
Often now when someone says something nice about Spotted Cow beer in public, there is almost always someone who will say, “Moon Man is better,” or “It’s not even their best beer.”
This is not really about beer, is it? It's the same thing as saying, “Marvel movies are all the same,” “Taylor Swift is mid,” or “[insert book title here] is better than the movie.” The point is not to add insight. The point is to sound more intelligent and discerning than the crowd.
And here is the problem: it has become so predictable among craft beer drinkers that it now does the opposite. It's not edgy. It's not sophisticated. It is the most rehearsed line in the room.
Yes, you are allowed to prefer Moon Man. It's a very good beer. But when the first impulse is to swat away the popular thing just to look cooler than the people enjoying it, please don't.
Only Two Weeks Left to Subscribe
New Glarus 360’s introductory free period ends sometime after April 15, marking the close of the site’s free access during its launch-phase. A free membership option will remain in place, with access to newsletters, announcements, public notices, public safety news, and story previews, while broader access to local reporting and features will shift to paid subscribers. Since launching, New Glarus 360 has provided daily coverage of local government, schools, sports, business, history, community life, and breaking news, and readers who subscribe will help support more of that work going forward.
Paid plans begin at $20 a year, or about $1.67 a month, with higher tiers available for readers who want additional benefits such as sports, heritage, photo galleries, and archives. The article emphasizes that subscribing is about more than unlocking stories; it is a way to help sustain a stronger local news source rooted in New Glarus and focused on covering the community closely, consistently, and for the long haul.
Need Help? Reach Out.
If you run into any problems using New Glarus 360, please do not hesitate to let us know. That includes trouble logging in, getting asked to sign in repeatedly, accessing stories, or simply figuring out how the platform works on your phone, tablet, or computer.
We want the experience to be as smooth as possible, and we would much rather hear from you than have you struggle in silence or give up in frustration. If something is not working the way it should, or if you are unsure how to use a feature, please reach out. You can email us at editor@newglarus360.com or call 608-205-8845, and we will do our best to help.
Thanks for supporting local journalism and for helping us tell the story of New Glarus and the people who make this community what it is.
Todd Klassy
New Glarus 360
