On National Beer Day, few historic New Glarus images feel more fitting than a photo of Fido, the famous dog of the old Four Corners Tavern, doing his part by collecting empty beer bottles from tables at the bar.

In a village with deep ties to beer, brewing and hospitality, National Beer Day may mean a little more here than it does in most places. Beer has helped shape New Glarus’ identity, draw visitors and support local businesses for generations, making the occasion feel less like a novelty and more like a small tribute to one of the village’s defining traditions.