The New Glarus Chamber of Commerce officially unveiled its new 2026 New Glarus Visitor’s Guide today, marking the release of a refreshed publication designed to promote the village to travelers in New Glarus and across Wisconsin. Printed copies have now been produced and are being distributed to businesses and visitor locations around town, as well as outlets across the state.

The annual guide has long served as one of the Chamber’s primary tourism tools, helping introduce visitors to New Glarus shops, museums, events, lodging and attractions. This year’s edition arrives with a noticeably updated look and a stronger emphasis on photography and visual storytelling.