New Glarus is having a moment, and not the quiet kind. The village keeps turning up in glowing travel stories, “best of” lists and regional awards that make it sound as if half the Midwest has decided this little corner of Green County is the place to visit, sip, stroll and brag about later.

Some of that coverage is a little breathless, sure. Listicles, as they are called, are going to listicle. But when the same place keeps showing up again and again, it says something. New Glarus has the look, the personality, the products and the reputation to keep catching the attention of editors, readers and publishers looking for a town with a story to tell.