For more than half a century, Roy’s Market has helped fuel daily life in New Glarus. Long before grocery shopping meant navigating big-box stores or placing online delivery orders, residents relied — and continue to rely — on their hometown grocer just off 6th Avenue. Generations have walked those aisles, knowing they would always find fresh food, friendly service, and familiar faces. Today, that legacy lives on under the ownership of Darin Burreson, who is celebrating his 10th year running the store.