Life in New Glarus—people, events, food, and the everyday moments that shape our town. From 1st Street to Pioneer Road, this is where stories of community, life and local living come together.
What started as a love of Christmas lights has become a beloved New Glarus holiday tradition. Each December, Roseann and Pete Ott open their home to hundreds, welcoming visitors from across the country—and beyond—to celebrate and give back.
After a snowed-out Small Business Saturday, New Glarus is getting a holiday shopping do-over. This weekend is the perfect chance to shop local, skip shipping stress, and support village businesses close to home.
As the year winds down, December inspires many to give back. Supporting local organizations means investing in the neighbors, causes, and places that make New Glarus a vibrant hometown.
From a rural cheese factory near New Glarus to statewide acclaim, Steve Stettler learned the craft early—shoveling coal, helping farmers, and absorbing Swiss cheesemaking traditions that shaped his future.
For more than 50 years, Roy’s Market has been a cornerstone of daily life in New Glarus. Now marking 10 years under owner Darin Burreson, the hometown grocer continues its small-town legacy.
Written by two New Glarus residents, the holiday romance Love in Little Switzerland captures the village’s winter charm, Christkindli Market magic, and the community spirit centered around The Alpine wine bar.
A profile of Jimmy Voegeli and The Jimmys, tracing how a sixth-generation dairy farm, deep musical roots, and small-town community spirit shaped one of Wisconsin’s most celebrated blues bands.
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