Jason Kelce’s New Glarus Crush: How Spotted Cow Won Over an NFL Star
Jason Kelce’s Wisconsin weekend included Spotted Cow, cheese curds, supper-club favorites, old fashioneds and plenty of praise for the people he met during a Green Bay visit that quickly won over fans.
Jason Kelce, the retired All-Pro center, Super Bowl champion, and longtime anchor of the Philadelphia Eagles offensive line, has never played a snap for the Green Bay Packers — but after last week’s comments about his love for New Glarus–brewed Spotted Cow, some Wisconsin fans joked he might have been a better cultural fit here than in Philly.
Kelce, now equally famous for his hit weekly podcast called New Heights with Jason and Travis Kelce, has become one of sports entertainment’s most recognizable voices. It regularly attracts more than one million viewers per episode. And during his recent trip to Green Bay, he made it clear that he has a genuine soft spot for Wisconsin’s most beloved food and drink traditions.
It all started with beer — New Glarus beer, to be exact. Kelce set social media buzzing when he said, “Because when you’re in Wisconsin, you’re going to drink a Spotted Cow or two,” a line that immediately endeared him to locals. And drink Spotted Cow he did. He claimed he had "5 or 6" Spotted Cows.
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