The New Glarus Chamber of Commerce is seeking business sponsors for the 2026 Christkindli Market, offering three sponsorship levels ranging from $400 to $2,000. Applications are due Tuesday, Nov. 17.

The chamber reports that the 2025 holiday market attracted more than 15,000 visitors, bringing shoppers into downtown stores and customers into area restaurants. Sponsorships help cover the cost of putting on the event while providing participating businesses with promotional opportunities.

The $400 Silver Bells sponsorship includes a business name on a group sponsor sign at the market’s Info Chalet, recognition in a group Facebook thank-you post and two Christkindli mugs with wassail tokens.

At $1,000, the Golden Rings level adds recognition in an event press release, an individual Facebook thank-you post, a logo on the Swisstown.com event page and a website link on the event website and Facebook page. Sponsors at this level receive four mugs and wassail tokens.