Sponsorships Sought for 2026 Blues, Brews & Food Trucks Festival

Businesses can support one of New Glarus’ signature summer festivals while gaining visibility before more than 3,000 visitors expected downtown for blues music, Wisconsin craft beer and food trucks July 18.

Sponsorships Sought for 2026 Blues, Brews & Food Trucks Festival

The New Glarus Chamber of Commerce and Brown Cow Productions are seeking business sponsors for the 2026 Blues, Brews & Food Trucks Festival, one of the community's signature summer events.

Scheduled for Saturday, July 18, the festival is expected to draw more than 3,000 visitors to downtown New Glarus for an afternoon of live blues music, Wisconsin craft beer and a wide variety of food truck offerings. The event is free to attend and has become a popular summertime attraction for both residents and visitors.

Businesses interested in supporting the festival can choose from three sponsorship levels designed to provide promotional opportunities while helping make the event possible.

Silver Sponsorships are available for $250 and include a business banner displayed in the beer tent, on-stage recognition between musical acts and inclusion in a group thank-you post on the festival's Facebook page.

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