Texas Man’s Spotted Cow Discovery Goes Viral

More than 530,000 people have watched a Texas beer enthusiast explain how one trip to Wisconsin introduced him to Spotted Cow — and why learning he could not buy it back home in Texas only made New Glarus Brewing Co.’s signature beer more memorable.

Texas Man’s Spotted Cow Discovery Goes Viral

A Texas beer enthusiast’s love affair with New Glarus' Spotted Cow beer is making the rounds online after his TikTok video attracted more than 530,000 views and caught the attention of the national website BroBible.

J. Austin, who posts on TikTok as @jaustinswag, said he first encountered the New Glarus Brewing Company's beer during a trip to Wisconsin while dating the woman who would become his wife. Her parents picked them up in Milwaukee and soon took Austin on a bar crawl, where they discovered he had never heard of Spotted Cow.

“I think I found the best beer in the world. But the only problem is, I can’t even buy it,” Austin says at the beginning of the video.

Austin described returning to Texas and continuing to think about the beer, only to discover that several friends had their own stories about Spotted Cow. For him, the difficulty of finding it outside Wisconsin eventually became part of the beer’s appeal.

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