You know the look. The moment the words “New Glarus” leave your mouth, someone’s face lights up like they just remembered they left a Spotted Cow in the fridge. What follows is almost always one of these classics. After years of fielding them at weddings, airports, and the occasional family reunion in a state that still thinks Wisconsin ends at Madison, here’s the official ranking.

1. “Home of Spotted Cow! Can you get me some?”

The undisputed champion. The moment they realize you’re from New Glarus, the request is automatic. They say it the way people in other states ask for lobsters or maple syrup. We have learned to travel with a cooler and a resigned expression. Yes, we can bring you some. No, we cannot fit an entire case in a carry-on. And no, we will not explain for the hundredth time why it is not available in Illinois.

2. “I’ve been there for Oktoberfest.”

Of course you have. Who hasn’t? It’s the one weekend a year when the entire state remembers something else goes on besides making beer. The parking situation becomes a contact sport and half the people in line for beer are wearing lederhosen for the first and last time in their lives. You’re all welcome back anytime. Just… maybe not all at once, mkay?