Local organizations, businesses and residents are often the first to know about events, achievements and other developments worth sharing with the community. Press releases and community announcements help New Glarus 360 identify timely stories and useful information that may be of interest to our readers. 

Submitting information does not guarantee publication. Every submission is reviewed for local relevance, news value, timeliness, accuracy and available space. New Glarus 360 may edit submissions for length, clarity, grammar, AP style and consistency with our editorial standards.

What We Are Looking For

The strongest submissions contain information that is timely, factual and relevant to people in New Glarus or the surrounding area.

Examples may include:

– Upcoming community events, festivals and public programs
– Fundraisers benefiting local organizations, schools or residents
– Announcements from nonprofit organizations, service clubs and churches
– School activities, student accomplishments and educational programs
– Local government meetings, public hearings and official notices
– Business openings, closings, expansions, relocations or major changes
– Awards, leadership appointments and significant organizational milestones
– Volunteer opportunities and community service projects
– Local arts, cultural, historical and recreational programs
– Sports registrations, tournaments and notable accomplishments

We may also consider stories from nearby communities when there is a clear connection to New Glarus, Green County or people who live and work in the area.

What to Include with Your Submission

Please provide the information readers would need to understand the announcement without having to search elsewhere for basic details.

Include the name of the organization or business, the purpose of the announcement and the names and titles of the people involved. For events, include the date, starting and ending times, location, admission cost, registration requirements and any relevant deadlines.

Also provide a contact name, telephone number or email address that New Glarus 360 may use if questions arise. Clearly indicate whether that contact information is intended for publication or is only for editorial follow-up.

Whenever possible, include a website or registration link where readers can learn more.

Photographs and Graphics

Photos can greatly improve the likelihood your information will be published and help readers notice and engage with an announcement. Send the highest-resolution original image available rather than a screenshot or an image downloaded from social media. Horizontal aspect ratios are always preferred. Vertical images are less likely to be published.

Identify everyone pictured from left to right and provide the photographer’s name or the organization that supplied the image. By submitting a photograph, you are confirming that your organization has permission to provide it for publication.

Posters and event flyers may be submitted as supporting material, but they should not replace a written explanation of the event. Flyers are often difficult to read on mobile devices and may not contain enough information to produce an accurate article. Also, posters and ads will not be published with stories.

Send Information Early

Announcements should be submitted as early as reasonably possible. Sending information several weeks before an event gives New Glarus 360 more opportunities to include it in website coverage, newsletters or community calendar features.

Information submitted immediately before an event may not be published in time. Announcements received after an event has taken place may still be considered when they include meaningful results, photographs or a broader community story.

What We Generally Do Not Publish

New Glarus 360 is a news organization, not a free advertising service. We generally do not publish submissions that are primarily written as sales pitches or overt promotions for products and services.

Examples include announcements focused mainly on discounts, sales, menu specials, product availability, open appointment times or repeated invitations to patronize a business. Businesses interested in promotional exposure should contact New Glarus 360 about advertising and sponsorship opportunities.

We also generally do not publish:

– Announcements with no meaningful connection to New Glarus or the greater New Glarus community
– National or statewide press releases that have not been localized
– Repeated announcements containing little or no new information
– Political endorsements or campaign materials presented as news
– Unverified accusations, personal disputes or opinion pieces disguised as press releases
– Submissions containing unsupported claims, misleading language or unidentified sources
– Material copied from another publication without permission
– Content intended primarily to improve a company’s search-engine ranking
– Announcements for private events that are not open or relevant to the general public

A business announcement may still be newsworthy when it involves a new location, ownership change, major expansion, closure, significant anniversary, community partnership, award or another development with broader public interest.

Help Us Understand the Local Connection

Do not assume the local importance of an announcement will be obvious. Explain how the organization, person or event is connected to New Glarus.

For example, identify participating New Glarus residents, describe how money raised will be used locally or explain why a regional program matters to people in the community. A clear local connection makes it easier for us to evaluate and present the story.

Press Releases Will Be Edited

New Glarus 360 does not publish any press releases verbatim. We will rewrite it in our style to preserve editorial independence, improve clarity and ensure the final article meets our standards for accuracy, local relevance and reader value. Editors may reorganize the information, shorten promotional language, verify details, seek additional sources or combine the announcement with other reporting.

Quotes must be attributed to real people and should reflect statements they actually made or approved. New Glarus 360 will not create quotations on behalf of an organization or individual, though we may reach out to you for additional comment.

Corrections and Updates

Review names, dates, addresses and contact information carefully before submitting your announcement. If something changes after submission, send the corrected information as soon as possible and clearly identify what has changed.

New Glarus 360 makes the final decision regarding whether, when and how submitted information will be published. Our goal is to provide useful, trustworthy and locally relevant information to readers while maintaining a clear distinction between journalism and advertising.

How to Submit

Email your press release or community announcement to editor@newglarus360.com.

Attach the press release as a Word document, PDF or text file whenever possible. Photos may be attached directly to the email in their original, highest-resolution format (1500 pixels wide or larger).

For larger files or multiple photos, place the materials in a Google Drive folder and include a shareable link in the email. Make sure the folder permissions allow anyone with the link to view and download the files.

Include a contact name, phone number and email address in case New Glarus 360 needs additional information or clarification before publication.

– Have news to share? Send your press release or community announcement to New Glarus 360 with complete event details, local context and any available photographs.

– Licensed stock photo